很多服装人常常开玩笑说:“在工商局的商标登记册里,更替最快的绝对是服装行业。”人们都有一个认知:中国的服装品牌很多。然而这个命题只说了前半句,它的后半句则是:叫得出名字的却很少。这个令人尴尬的现象已经逐渐变得习以为常,人们想要改变它,却又无力改变它。或许是因为中国的消费市场太大了,全国性的知名品牌数量很少,很多地方品牌在一段时间之内区域性爆红之后,就销声匿迹,让人不禁问一句,当年的某某品牌去哪了? Many apparel people often jokingly said: “In the trademark register of the Trade and Industry Bureau, the fastest change is absolutely the apparel industry.” People all have a perception: China has many apparel brands. However, this proposition only said the first half of the sentence, which is the second half of the sentence: called the name is very small. This embarrassing phenomenon has gradually become accustomed to, people want to change it, but unable to change it. Perhaps because China’s consumer market is too large, the number of national well-known brand is very small, many local brands in a period of time after the regional red burst disappeared, people can not help but ask one year where a certain brand to go It?