家居建材产品属耐用消费品,由于其物流和售后服务环节复杂,消费者偏爱实地体验等原因,不少人得出结论:家居建材企业并不适合“触网”。不过,面对如火如荼的电商大势,家居建材企业真的能抵挡住诱惑吗?随着互联网的迅猛发展,几乎全民都在“触网”。于是, Home building materials products are durable consumer goods, due to its logistics and after-sales service aspects of complex, consumers prefer field experience and other reasons, many people come to the conclusion: Home building materials companies are not suitable for “touch network.” However, the face of the trend of the electricity supplier in full swing, home building materials companies can really resist the temptation to do? With the rapid development of the Internet, almost all the people in the “network.” then,