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美国波士顿集团在“市场战略对利润的影响”研究项目中通过对几种企业战略与企业发展绩效的关系研究得到几个非常重要的结论：(1)提高质量战略的作用。产品市场份额低于13%时,产品质量低时,投资回报率为14%,而产品质量高时,投资回报率为20%。而在市场份额为28%时,产品质量低时,投资回报率为23%,而产品质量高时,投资回报率为35%。因此认为企业最理想的状态是同时拥有高的市场份额和高的产品质
The Boston Group of the United States in the “impact of market strategy on profits” project by several research on the relationship between corporate strategy and business performance to get several very important conclusions: (1) improve the quality strategy. When the product market share is less than 13%, the investment return rate is 14% when the product quality is low, and the ROI is 20% when the product quality is high. When the market share is 28%, the return on investment is 23% when the product quality is low, and the ROI is 35% when the product quality is high. So think the best state of the enterprise is to have both high market share and high product quality