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针对零售商滥用买方势力情况下供应商道德缺失可能性提高的问题,本文在合作意愿度模型基础上,对零供合作关系进行探讨,并运用演化博弈理论建立零售商参与管制下供应商选择合作程度的演化博弈模型,分析模型中的参数对供应商选择策略的影响。研究表明零售商需要对供应商的行为进行监督和管制,其管制力度与供应商选择比例的初始值都会影响演化结果。
Aiming at the problem of the possibility of supplier morality being abused when the retailer abuses the buyer power, this paper explores the cooperative relationship of zero supply based on the cooperation willingness model, and uses the evolutionary game theory to establish the supplier selection and cooperation under the control of retailers. Degree of evolutionary game model, analysis of the model parameters of the supplier selection strategy. Research shows that retailers need to supervise and control the behavior of suppliers, and the initial control value and the ratio of supplier selection will affect the evolutionary results.