自媒体的迅猛发展对传统媒体带来很大的冲击,关注自媒体的人群越来越庞大。对于这样一个庞大的群体,不得不引起企业传媒人的关注,尤其是企业传媒策划人,更应该掌握自媒体策划的武器,为自己的企业赢得用户,变自媒体为资本。 Since the rapid development of the media has brought a great impact on the traditional media, attention has been paid to the mass media from the media. For such a huge group, it has to arouse the concern of the media, especially the media planners. They should also master the weapons planned by the media, win the users for their own businesses, and change themselves from the media to capital.