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以创业创新为导向是《市场营销学》教学模式的基本要求,当今高校毕业生正面临着严重的就业问题,以创业为目标的《市场营销学》的教学模式课以有效的解决现在大学生的就业问题。但以创新为导向的《市场营销学》教学模式在实施时遇到了一些问题,本文通过创新打开思路通建立一套以创业《市场营销学》教学模式,为此教学模式的实施和改革提供有利依据。
The orientation of entrepreneurial innovation is the basic requirement of “Marketing” teaching mode. Nowadays, college graduates are facing serious employment problems. The marketing model of “marketing”, which takes entrepreneurship as the goal, is an effective way to solve the problem of college students Employment issues. However, the marketing-oriented teaching mode oriented by innovation encounters some problems when it is implemented. In this paper, a set of teaching mode of “Marketing” is set up by opening the train of thought through innovation so as to provide favorable conditions for the implementation and reform of the teaching mode in accordance with.