在上海各大商场,顾客很难看到“回力”牌运动鞋的踪影。这个商标注册于1935年、年销售额已逾6亿元,1999年该品牌还被国家工商局认定为中国驰名商标。回力的主力市场究竟在哪里?“我们的消费群体在二三级城市,市场定位当然也是二三级城市。”上海回力鞋业有限公司发言人这样告诉 In major shopping malls in Shanghai, it is difficult for customers to see the “back force” brand sports shoes. This trademark was registered in 1935 and its annual sales have exceeded 600 million yuan. In 1999, the brand was also recognized as a well-known trademark in China by the State Administration of Industry and Commerce. Where is the main force of the pullback market? “Our consumer groups are in the second and third class cities, and the market positioning is of course the second and third class cities.” spokesperson of Shanghai Huili Shoes Co., Ltd. told this