虽说我国家电行业自改革开放以来有了长足的发展，某些家电品种总的生产能力和实际年生产量已名列世界前茅，但近两年来家电行业的无序竞争，包括一系列的概念炒作（节能、静音、健康等）和价格大战，归根结底却反映出了我国家电行业所存在的问题并非是表面上所显现的由于消费 Although China’s home appliance industry has made considerable progress since its reform and opening up, the total production capacity and actual annual production of some home appliance categories have been ranked among the highest in the world. However, disorderly competition in the home appliance industry in the past two years includes a series of conceptual hype. (Energy conservation, silence, health, etc.) and price wars, in the final analysis, reflect that the problems in the home appliance industry in China are not apparent on the surface due to consumption.