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上海国通的麻烦这回真的大了。半年中接二连三出现“状况”,终于导致国通在上海的9家门店自6月29日起全部停业。据国通方面称:为了将前期的一些不实报道所造成的损失降到最低,国通上海分公司所属的9家门店将在7月25日前进行取证并做内部调整。国通所指的那个“不实报道”,最终成为这次上海店“关门事件”的导火索。在国通上海店宣布暂停营业的前一天,即6月28日的上午,北京国通电器有限公司向来自北京、上海、广州、重庆、武汉等五大城市的记者宣读了一份材料,介绍了一个月前“一篇诽谤文章”对国通造成的损害。5月22日,深圳市麦肯特企业顾问有限公司所属的中国营销传播网,发表了一篇署名龚尘宇的评论文章,以《中国家电连锁再起波折》为题,散布国通公司宣布倒闭、拖欠巨额债务的消息。此后这篇文章又为广东一家不明真相的家电商情杂志转载。
Shanghai Guotong’s trouble is really big this time. The “status” has been repeated in half a year, which has finally led to the closure of 9 of China Tong’s nine stores in Shanghai since June 29th. According to Guotong, in order to minimize the losses caused by some false reports in the previous period, the nine stores owned by China Tongtong Shanghai Branch will conduct evidence collection and internal adjustment before July 25. The “false report” referred to by Guotong eventually became the fuse of the “closed event” in this Shanghai store. The morning before the company’s Shanghai store announced the suspension of business, on the morning of June 28th, Beijing Guotong Electric Co., Ltd. read out a report to journalists from five major cities including Beijing, Shanghai, Guangzhou, Chongqing, and Wuhan. One month ago, “a piece of paper” caused damage to the country. On May 22nd, China Marketing Communication Network, a subsidiary of Shenzhen McKinte Enterprise Consulting Co., Ltd., published a commentary by Gong Dingyu, which was titled “Renewable Ups and Downs in China’s Home Appliance Chain” and spread the announcement of the collapse of Guotong Company. The news of a huge debt arrears. Afterwards, this article was republished for a household appliance business magazine in Guangdong, which is unclear to the truth.