近几年来,伴随着数字化的浪潮席卷出版界,有关数字出版的论述与日俱增。很多专家、学者和企业家都认为“数字出版是大势所趋”,但究竟怎样开展数字出版,即关于数子出版运作模式的问题在国内还鲜有人论及;而运作模式是数字出版产业的发展蓝图,缺少了它就要“摸着石头过河”。本 In recent years, with the tide of digitization sweeping the publishing world, the expositions on digital publishing have been increasing day by day. Many experts, scholars and entrepreneurs think that “digital publishing is the trend of the times”, but how to carry out digital publishing, that is, the issue of digital publishing mode of operation is rarely discussed in China; and the mode of operation is the blueprint for the development of digital publishing industry, Lack of it is necessary to “feel the stones across the river.” this