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地铁户外广告的蓬勃发展成为城市建设中一道亮丽的风景线。随着地铁的快速发展,地铁媒体广告无论从数量还是质量上都在不断提升,而广告客户对于媒体的需求,特别是创意媒体和视频媒体的需求不断提升。创意和互动日益成为上海地铁媒体广为市场所认可的一大特色。在2012年,上海地铁的创意媒体案例百花齐放不胜枚举,这些案例不仅表现形式新颖独特,而且极具话题性和传播性。
Subway outdoor advertising booming urban construction has become a beautiful landscape. With the rapid development of the MTRC, MTR media advertisements are increasing both in quantity and quality, and advertisers’ demand for media, especially creative media and video media, is constantly increasing. Creativity and interaction have increasingly become one of the major features recognized by the market in Shanghai Metro media. In 2012, there are numerous cases of creative media in the Shanghai subway. The cases are not only new and unique, but also very thematic and communicative.