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当今世界制造业发展表现出的一个重要的趋势是制造业企业的服务化经营。制造业企业不仅大力推进服务营销,而且将经营活动积极地向服务领域延伸。作者认为:这种趋势是制造业的技术进步、微利竞争和用户需求发展等因素决定的;制造业经营的服务化对全面提升企业的市场竞争力有着重要的作用;我国的制造业企业应当充分认识到这一点,努力提高为用户服务的意识和水平,跟上制造业服务化经营的趋势。
An important trend in manufacturing development in the world today is the service-oriented operation of manufacturing companies. Manufacturing companies not only vigorously promote service marketing, but also actively expand their business activities to the service sector. The author believes that this trend is determined by factors such as technological progress, meager profit competition, and user demand development in the manufacturing industry; the service-oriented manufacturing industry plays an important role in comprehensively enhancing the market competitiveness of enterprises; China’s manufacturing enterprises should be adequate Recognizing this, we strive to improve the awareness and level of service for our customers and keep up with the trend of manufacturing service management.