2012年的暑假,正值伦敦奥运会如火如荼之际,如果你置身合肥的多个小区,会发现每天下午都有大量的观众顶着酷暑,排队领取一个橘黄色的小本本,现场人数之众多,场面之热烈,个别地方甚至要出动警力来维持秩序,这样的场景会让你误以为来到了春运火车站的购票大厅。这就是安徽公共频道策划推出的一档大型社区推广活动——“观众护照,来了”(第一季)的发放现场。 2012 summer vacation, when the London Olympic Games in full swing, if you place a number of Hefei area, you will find every afternoon there are a large number of spectators withstand the heat, line up to receive a small orange books, the scene of the large number of scenes The warm, in some places even have to dispatch police to maintain order, this scene will make you mistakenly thought that came to the Spring Festival train station ticket hall. This is the planning of the public channel in Anhui launched a large-scale community promotional activities - “audience passport, came ” (first quarter) release site.