论文部分内容阅读
显著性是商标保护的灵魂,它的强度不仅决定商标是否可以注册,而且还决定商标权利范围的大小。可以说,商标保护的核心问题就是对商标显著性的保护。本文重点论述了以下两个保护途径:一方面引入企业形象识别系统思想,从创意、选材、技巧三方面考虑,设计有新意的商标,另一方面通过注册商标、正确使用商标,维护商标的显著性。
Significance is the soul of trademark protection, its strength not only determines whether the trademark can be registered, but also determines the size of the scope of trademark rights. It can be said that the core issue of trademark protection is the saliency of trademark protection. This article focuses on the following two protective ways: on the one hand, the introduction of corporate image recognition system thinking, from creative, material selection, technical aspects of the three considerations, the design of innovative trademarks, the other through the registered trademark, the proper use of trademarks, trademark protection Sex.