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自从人类进入21世纪以来,互联网的浪潮已经不可阻挡,新媒体时代已经到来,新媒体营销是必修课。在这样的大环境下,也有越来越多的企业和网站对新媒体营销开始重视,很多大点的公司还单独成立了新媒体营销部门。而高职院校对于电子商务人才的培养,却不能胜任社会经济发展过程中企业的需求,究其原因就在于高职电子商务的学生的专业素质与能力难以达到企业的需求,对此,笔者根据市场对于电子商务人才的需求,提出了“三维三阶段全程真业务项目化”高职电子商务专业人才创新培养模式,以此期望为我国高职电子商务人才的培养提供一点启发。
Since mankind entered the 21st century, the wave of the Internet has become irresistible. The era of new media has arrived and new media marketing is a required course. In such a large environment, more and more enterprises and websites are beginning to pay attention to new media marketing. Many big companies also set up new media marketing departments separately. The higher vocational colleges for e-commerce personnel training, but can not afford the social and economic development in the process of enterprise demand, the reason is that the professional quality of e-commerce students and ability to meet the needs of enterprises is difficult, in this regard, the author According to the market demand for e-commerce talent, this paper proposes a new mode of “three-dimensional full-phase real business project” to cultivate e-business professionals in higher vocational colleges.