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相对于再过两个月,时间就将推进到2004年的事实,整个房地产市场对什么是营销、怎样进行营销策划等一系列关系到企业生死存亡等问题的应对方式明显老套而且滞后。纵观2003年各房地产公司的营销策划,真正能调动消费者购买欲望的营销案例可谓少之又少,大部分房地产公司对产品的营销还局限在求助于铺天盖地、狂轰乱炸、遍地开花式的广告推销上。
Relative to the other two months, the time will advance to 2004, the fact that the entire real estate market for what is marketing, how marketing planning and other issues related to the survival and survival of enterprises and other issues coping style is obviously stereotyped and lagging behind. Throughout 2003, the real estate company’s marketing plan, the real can mobilize the desire of consumers to buy the marketing case is very small, most of the real estate company’s product marketing is also limited to turn to overwhelming, indiscriminate bombing, everywhere blooming Advertising on.