目前,我国有关“市场营销”的书籍和文章探讨、研究生活资料营销的颇多,而研究生产资料营销的却甚少。由于生产资料营销面对的市场不同,所以在制定产品策略、定价策略、渠道策略和促销策略和设计营销方案等方面应该有自己的特点。本栏目将从本期始,陆续推出一套生产资料营销的系列文章,其中包 At present, there are many books and articles about “marketing” in our country, and there are quite a lot of researches on living information marketing. However, there are very few studies on marketing of production materials. Because the market for production information marketing is different, it should have its own characteristics in formulating product strategies, pricing strategies, channel strategies and promotional strategies, and designing marketing programs. This column will launch a series of articles on production data marketing from the beginning of the current period.