在当前信息网络迅猛发展的新时代,旅游网络营销对过去传统的营销模式产生了非常大的冲击,并且日益发展成为了当前旅游业营销的主要模式。通过与现代信息网络密切结合的旅游网络营销不但可以有效降低旅游营销的成本,而且还可以大大促进旅游产业的持续和谐发展。本文就当前旅游网络营销的必要性及优势进行了分析,并且探讨了旅游网络营销过程中存在的突出问题,最后针对这些存在的突出问题从转变营销观念及改进网络营销手段方法等诸多方面提出了行之有效的解决对策。 In the new era of rapid development of information network, tourism network marketing has had a very big impact on the traditional marketing mode in the past and has become the main mode of tourism marketing at present. Tourism network marketing, which is closely combined with modern information network, can not only effectively reduce the cost of tourism marketing, but also greatly promote the sustainable and harmonious development of tourism industry. This paper analyzes the necessity and advantages of the current travel network marketing, and discusses the prominent problems in the travel network marketing process. Finally, in view of these prominent problems, from many aspects such as changing the marketing concept and improving the network marketing methods, Effective solution to the problem.