我国加入WTO后,即将面临的一个紧迫问题就是要用WTO的法律框架体系来约束政府的行政行为和程序,即人们常说的要按WTO规则行事。但我国广告业的种种现实却与此形成鲜明的对比,其中最为突出的是媒介广告公司因得到政府有关部门的默许而存在。不仅一些报社、电视台等媒介纷纷挂出广告公司的牌子,让其广告部用一套人马挂两块牌子,从事广告承揽(代理)和发布业务,而且还有少数作 After China’s accession to the WTO, an urgent problem that will soon be faced with is to use the legal framework of WTO to restrain the government’s administrative actions and procedures, which is often said that WTO rules should be followed. However, the reality of our country’s advertising industry is in sharp contrast with this. The most prominent one is that media advertising companies exist because of the acquiescence of relevant government departments. Not only do some newspapers, television stations and other media have put up the brand names of advertising companies and have their advertising department use two sets of tags to engage in advertising (agency) and publishing business, but also a few