自选商场是开架售货、顾客自我服务的零售商店,是我国改革开放后借鉴国外超级市场经验发展起来的。国外最早的自选式商店1912年就在美国出现,但当时没有流行起来。1930年8月美国零售商库仑(Kullen)在纽约开设第一家超级市场,实行薄利多销,取得成功,于是迅速发展。到三十年代末已有5000家,约占食品杂货全国销售总额的 The self-selected shopping mall is a retail store that provides open-shelf sales and customer self-service. It was developed after learning the experience of foreign supermarkets after China’s reform and opening up. The earliest foreign self-selected store appeared in the United States in 1912, but it was not popular at the time. In August 1930, Kullen, the US retailer, opened its first supermarket in New York and implemented small profits and quick sales. As a result, it succeeded and quickly developed. By the end of the thirties, there were 5,000, accounting for the total national sales of groceries.