随着现代化建设的加速和文化标准化、环境恶化等因素的影响,许多非物质文化遗产目前处于濒危状态。针对非物质文化遗产的生存与发展现状,于是将非物质文化遗产推向市场,进行适度的保护性旅游开发便成为目前公认的一种有效的保护方式。本文对非物质文化遗产进行旅游开发的现状做了分析,认为在开发过程中处理好开发与保护,有利于非物质文化遗产的传承。 With the acceleration of modernization and the standardization of culture and the deterioration of the environment, many intangible cultural heritage are currently in danger of being endangered. In view of the status quo of the existence and development of the intangible cultural heritage, the intangible cultural heritage will be brought to the market and moderate protection of tourism development has become an accepted mode of effective protection. This article analyzes the status quo of intangible cultural heritage tourism development and believes that it is conducive to the inheritance of intangible cultural heritage in the development process.