户外环境广告依附的载体众多,在设计过程中需要考虑的因素比较复杂,除了要满足广告自身的设计要求外,还要兼顾形象、环境、人文等因素的影响,设计与实施的过程中也往往会出现一定的形式问题。如何有效地进行户外环境广告设计,方法很重要。掌握了一定的设计方法,才能有效地发挥广告的作用,从而更好地促进城市形象与城市环境的发展。 There are many carriers attached to outdoor environment advertisements, and the factors that need to be considered in the design process are quite complicated. In addition to satisfying the design requirements of advertisements themselves, they also have to take into account factors such as image, environment and humanities. The design and implementation process are also often There will be some formal problems. How to effectively carry out outdoor environment advertising design, the method is very important. Mastered a certain design methods, can effectively play the role of advertising, so as to better promote the city image and the development of urban environment.