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旅游纪念品代表一个地区的人文历史面貌,是游客用来馈赠家人、朋友的首选礼物。研究和开发具有设计感的能得到市场认可的旅游纪念品,成为设计师努力追求的设计方向。然而设计出有代表性的旅游纪念品需要汲取成功的设计经验,创新设计理念,寻找创新途径。作者立足于黑龙江省地方旅游资源特色,创新黑龙江省旅游纪念品的设计思维,同时拓展黑龙江省旅游纪念品的设计理念,以期能够设计出有代表性、有特色的旅游纪念品产品。
Tourist souvenir represents the humanistic history of a region and is the preferred gift for visitors to present gifts to family and friends. Research and development of a sense of design can be recognized by the market of tourist souvenirs, as designers strive to pursue the design direction. However, the design of a representative of tourist souvenirs need to learn from successful design experience, innovative design concepts, looking for innovative ways. Based on the characteristics of local tourist resources in Heilongjiang Province, the author innovated the design thinking of tourist souvenirs in Heilongjiang Province and expanded the design concept of tourist souvenirs in Heilongjiang Province in the hope of designing representative and distinctive tourism souvenir products.