法国欧尚集团进入中国之后,一直在走一条具有欧尚特色的发展之路,那就是稳扎稳打,步步为营,不盲目扩张,本土化经营,以质取胜、以利为导,追求每开一家门店都能获得较高效益,实现“以最低价格销售商品,争取达到单位经营面积的最高营业额”的目标。在谨慎中前进,在谨慎中扩张,这种厚积薄发的发展模式终会令欧尚在今后激烈的市场竞争中日益显现出威力。 After entering the Chinese market, France Auchan Group has been walking on the road of development with Auchan’s uniqueness, that is, steady growth, step by step operation, no blind expansion, localization operation, winning by quality, profit-oriented, and pursuing every store opened Higher efficiency, to achieve “the lowest price sales of goods, strive to achieve the highest operating unit area turnover ” goal. Proceeding with caution and expanding with caution, such an over-built development model will eventually make Auchan increasingly visible in the fierce market competition in the future.