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只有当企业精准定位,并运用合适的手段来塑造自己的品牌,从上至下用营销派的思维来经营企业,那么成为伟大的公司就指日可待。但凡企业做到一定的程度,都想走大而全的道路,希望不仅在自己的领域一统江湖,甚至对产品的上下游也要一举吞并。更有甚者几乎是跟着潮流走,流行什么就做什么,什么好卖就做什么……但是这样的经营策略是否有效,能否使企业赚得更多或长久盈利,我想春兰空调的例子会给你答案。1994年,春兰空调销售额达到53亿元,位列中国第
Only when the company accurately positioning and use the appropriate means to shape their own brand, from top to bottom with marketing thinking to run the business, then become a great company just around the corner. Whenever a company to a certain extent, want to go big and all the way, not only in their own fields dominate the arena, and even the upstream and downstream products must also be annexed in one fell swoop. What is more, it is almost followed the tide, what to do what is popular, what to sell to do what ... ... However, such a business strategy is effective, can make the company earn more or long-term profit, I think Chunlan air-conditioning example Will give you the answer. In 1994, Chunlan air conditioning sales reached 5.3 billion yuan, ranked China