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在信息时代,人们对信息的需求逐渐增多。广播电视作为大众传播媒介,它集信息宣传、全民教育、文化娱乐、舆论监督等诸多功能于一身。作为广播电视重要组成部分的播音员、主持人,在受到追捧的同时也受到了前所未有的挑战。随着听众或观众的审美品位的提升,播音在广播电视中的作用就更加凸显。这就需要广播电视加强对播音员、主持人的培训,提高他们的思想素质和业务素质,以便发挥播音在广播电视中的重要作用。
In the information age, people’s demand for information is gradually increasing. Radio and television as a mass media, which combines information and publicity, education, culture and entertainment, public opinion and many other functions in one. As an important part of radio and television broadcasters, presenters, sought after as well as being hitherto unknown challenges. With the aesthetic taste of the audience or audience to enhance the broadcast in the radio and television’s role is even more prominent. This will require radio and television to strengthen the training of broadcasters and moderators and enhance their ideological and professional qualities in order to give play to the important role of broadcasting in radio and television.