海尔堪称是最国际化的中国企业。这不仅在于许多中国企业还在忙于招商引资的时候,海尔的企业版图已扩展到了美国,而且还在于海尔的管理模式和方法、海尔的企业文化是相当国际化的。比如,海尔的全面质量管理(TQC)是从日本学来的,看板方式也是从日本学的,激励员工士气的工资制度是从美国学的。但这些管理思想、管理方法都是可被快速复制和传播的公共资源。仅仅靠这些是无法造就一个企业的 DNA 的。一个企业的文化可分为三个层面:知识和信息、实施能力、企业“气质”。一方面,知识和信息固然重要,但容易 Haier is the most internationalized Chinese company. This is not only because many Chinese companies are still busy in attracting investment. Haier’s corporate landscape has expanded to the United States, but also Haier’s management model and method, Haier’s corporate culture is quite international. For example, Haier’s Total Quality Management (TQC) was learned from Japan, and the kanban method was learned from Japan. The salary system that motivated employees’ morale was learned from the United States. However, these management ideas and management methods are public resources that can be rapidly copied and disseminated. These alone cannot create a company’s DNA. A company’s culture can be divided into three levels: knowledge and information, implementation capabilities, corporate “temperament ”. On the one hand, knowledge and information are important but easy