摒弃工具化思维,最炫酷就是最好的产品。前不久,两款全新的苹果手机iPhone 6s和iPhone 6s Plus在中国首发上市,不仅引发了众多消费者抢购,而新增的玫瑰金配色版更是被“黄牛”加价近千元。然而,在这股疯狂的抢购潮中,不禁让人要为曾经的手机巨头诺基亚、黑莓的盛极而衰扼腕叹息。一个奇怪的现象是——笔者发现,诺基亚、黑莓衰败的原因并不是因为手机通话这个基本需求的丧失或转变,相反,它还呈现出日益增长的态势,而对这两个品牌造成毁灭性打击的苹果手机iPhone,以及此后能与苹 Abandon the tool of thinking, the most cool is the best product. Not long ago, the two new Apple iPhone 6s and iPhone 6s Plus debut in China, not only triggered a large number of consumers panic buying, but the new rose gold color version is more “cattle ” increase nearly a thousand dollars. However, in this crazy surge of buying, can not help but make people want to once for the phone giant Nokia, BlackBerry’s thriving and decline sigh. A strange phenomenon - I found that, Nokia, BlackBerry decline is not due to the basic demand for mobile phone calls the loss or change, on the contrary, it also showed a growing trend, and devastating impact on these two brands Apple iPhone, as well as with Apple