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2004年黄金段位广告招标会上,蒙牛以3.1亿元的巨额投入成为央视新标王,紧随其后的是伊利,投入2.14亿,此外,三鹿、完达山、维维等乳品企业也参加了竞标。这预示着新一年的乳品大战巳拉开了序幕。众乳业巨头纷纷在中央电视台撒下巨额广告资金,一方面彰显了他们对未来乳品行业增长的一种信心。同时也引起一片质疑之声,投入如此之多的巨额广告资金,是否值得,市场风险有多大。
In the 2004 golden segment ad bidding meeting, Mengniu invested a huge amount of 310 million yuan to become the new CCTV star, followed by Erie, invested 214 million. In addition, dairy companies such as Sanlu, Wandashan, Weiwei also Participated in the bidding. This indicates that the new year’s dairy war has just kicked off. Dairy industry giants have cast a huge amount of advertising funds on CCTV, on the one hand demonstrated their confidence in the growth of the dairy industry in the future. At the same time also caused a voice of doubt, invest so much huge advertising funds, is it worth the market risk how big.