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在充满挑战的21世纪商业世界中,为了成为商海中的成功弄潮儿,你需要一本经济类的工具书——《企业游戏》将会是你苦苦寻觅的那一本!该书几乎涵盖了当前管理领域中所有问题。本书共6个部分:第一部分介绍了在经济全球化环境下基本的商务原则。第二部分介绍了如何创建小企业,这中间涉及创建程序、融资及扩展方式、企业类型的选择等。接下来的第三部分给出了管理企业的各种原则,包括管理的功能和角色、团队合作与沟通、提供优质产品和服务等。最后3个部分分别针对3种核心的专业管理技术——人力资源管理、市场营销战略决策、财务分析与监管——展开论述。本书编写了5条商界黄金定理:时刻跟上技术和电子商务发展的步伐;质量驱动、获得顾客满意度;在当今竞争激烈的环境下创办并管理小企业;全球化思维方式
In the challenging 21st century business world, in order to be a successful beach-goer in the world of business, you need an economic book - Enterprise Games that will be the one you are looking for! The book covers almost All questions in the current management area. The book consists of 6 parts: The first part introduces the basic business principles in an economic globalization environment. The second part describes how to create a small business, which involves the creation of procedures, financing and expansion, the choice of business type. The next section shows the principles governing the business, including the functions and roles of management, teamwork and communication, and the provision of quality products and services. The last three parts are respectively devoted to the three core professional management techniques - human resource management, marketing strategy decision, financial analysis and supervision. The book compiles five golden rules of the business world: keeping abreast of technological and e-commerce developments; quality driven access to customer satisfaction; creating and managing small businesses in today's highly competitive environment; a global way of thinking