论文部分内容阅读
随着我国经济的快速发展,旅游业迎来了其蓬勃发展时期,并同时也进入了其转型、升级以及优化的关键发展阶段。随着旅游产业的快速发展也因而凸显出各种问题与矛盾,包括市场的不规范性、诚信的缺失以及旅游行为的不文明现象,还有因为旅游业的开发与发展而造成对环境与资源的破坏,而且在当前的新媒体环境下旅游业的网络营销的发展困顿。这些都呈现出旅游业大市场格局与大产业之间错综复杂的关系,这些归根结底都与公共关系问题有着必然的联系。因此,我国旅游业的可持续健康发展,离不开产业政策、制度的扶持与建设,更需要通过科学的“软管理”方式来正确引导。那么,本文将通过探讨公共关系在旅游业发展中的具体应用,来优化中国旅游发展的社会生态环境。
With the rapid economic development in our country, tourism has ushered in its booming period and at the same time it has entered a crucial stage of its transformation, upgrading and optimization. With the rapid development of tourism industry, it also highlights various problems and contradictions, including the non-standardization of the market, the absence of good faith and the uncivilized behavior of tourism as well as the environmental and resource constraints caused by the development and development of tourism Of the destruction, but also in the current new media environment, the development of tourism network marketing difficulties. All of these show the intricate relationship between the big tourism market pattern and the big industries. All these have a necessary relationship with the public relations. Therefore, the sustainable and healthy development of China’s tourism industry can not be separated from the support and construction of industrial policies and systems, and needs to be guided by the scientific “soft management” approach. So, this article will explore the specific application of public relations in the development of tourism to optimize the social ecological environment of China’s tourism development.