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取号、等候、上柜台,这是再普通不过的一次营业厅体验过程,每家营业厅似乎都不约而同地遵守着这个规矩。然而,今年5月正式开业的长寿路手机卖场厅却不走寻常路。它打破原有营业厅格局,以大量中岛柜台代替原先的客户等候区及业务办理区,将“走动式”营销展现得淋漓尽致。此外,还有多家终端厂商入驻长寿路手机卖场厅,将手机终端推向营业厅的最前台,为客户带来更丰富更便捷的购机体验,跨出了营业厅转型的第一步。
Take the number, waiting, on the counter, this is an ordinary business hall experience of course, each operating room seems to have to comply with this rule. However, in May this year, Changshou Road, the official opening of the mobile phone shop hall does not take the unusual way. It breaks the original business hall pattern, with a large number of Nakajima counter instead of the original customer waiting area and business area, “walk around ” marketing demonstrated most vividly. In addition, there are a number of terminal manufacturers settled in Changshou Road mobile phone hall, the mobile terminal to the forefront of business hall, to bring customers a richer and more convenient purchase experience, business transformation out of the first step.