我国的企业要走出国门,寻求进一步的发展,就必须面临国际市场的激烈竞争。面对一个似乎已被占满的国际市场,我国企业该如何行动呢?在这方面,我们可以借鉴一下日本企业的经验。日本企业做为下个“后来者”,也曾经面对一个被占“满”的国际市场,然而经过积极的开拓,日本产品现今已遍及全世界。仅以电子业为例,目前,日本已成为世界最大的电器产品供应地,占世界市场的1/3强,超过西欧18国生产总和。日本之所以取得如此 If Chinese enterprises want to go abroad and seek further development, they must face fierce competition in the international market. In the face of a seemingly occupied international market, how should our country’s enterprises act? In this respect, we can learn from the experience of Japanese companies. Japanese companies as the next “latecomers” have also faced an occupied “full” international market. However, after active development, Japanese products have now spread throughout the world. Take the electronics industry as an example. At present, Japan has become the world’s largest supplier of electrical products, accounting for one-third of the world market and surpassing the total production of 18 countries in Western Europe. Japan got so