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2012年以来,中央电视台各频道继续改革,不断推出新节目、新活动和新编排,推动了收视率持续提升,特别是4月份以来,全台总收视份额已经连续九周超过30%。此外,清明和“五一”小长假期间,中央电视台收视份额均大幅提升,分别达到32.56%和34.23%。“五一”期间,央视多个频道实行整频道特别编排,既强调假日特点,又体现频道专业特色,少儿频道收视份额达6.53%,电视剧频道份额达3.43%,纪录频道份额达0.48%,音乐频道份额也达到开播以来的最高点0.43%,财经、综艺、中文国际、军事·农业、社会与法等频道收视均提升。
Since 2012, the channels of CCTV continue to be reformed with constant introduction of new programs, new events and new schedules, which have contributed to the continuous improvement of the ratings. In particular, since April, the total viewing share of CCTV has exceeded 30% for nine consecutive weeks. In addition, CCTV’s TV share enjoyed substantial increases during the Ching Ming and May Day holiday periods, reaching 32.56% and 34.23% respectively. During the “51” period, CCTV implemented a whole channel special arrangement for multiple channels, emphasizing not only the holiday characteristics but also the professional characteristics of the channels. The share of children’s channels reached 6.53%, the share of TV channels reached 3.43% and the channel share of channels reached 0.48% , And the share of music channels reached 0.43% of the highest since the opening of the channel. Channel ratings in the fields of finance and economics, variety, Chinese international, military, agriculture, society and law have all increased.