时下,新闻媒体的焦点更多对准寻常百姓,由此衍生的民生新闻也成为新闻报道的重要内容。民生新闻以其平民化色彩和人性化关怀,成为媒体参与竞争的重要利器。那么,在对平常题材的策划和报道中,如何体现报道的深度,从而引发受众共鸣?归根结底要在题材深加工上独辟蹊径,避免媒体报道的同质化倾向,使报道出新出彩。具体而言,挖掘报道的深度,要在深刻性、全面性、互动性、评论性上下功夫。 Nowadays, the focus of the news media is more aimed at the ordinary people. The news of people’s livelihood derived therefrom has also become an important part of news reports. Minsheng news with its civilian color and humane care, as the media to participate in the competition an important weapon. So, in the planning and reporting of ordinary topics, how to reflect the depth of the report, which aroused the audience’s resonance? In the final analysis should be creative in the deep processing of the theme, to avoid the homogeneity of media coverage, make the report a new color. Specifically, digging the depth of the report, we must work hard on profoundness, comprehensiveness, interactivity and commentary.