传统的行销管理像一座金字塔,人们担心的不是塔尖是否牢固,而是总有“不到位”的状况发生——广告被过滤掉,网点被排挤掉,产品被替代掉,顾客“弃暗投明”,没有表现出足够的“忠诚”。将流程倒过来试试日本的丰田,创造了一种“倒流程”生产模式。他们一反生产汽车时的正常流程,从最后一道工序开始往前来。这 The traditional marketing management is like a pyramid. What people worry about is not whether the spire is strong or not. Instead, there are always “not enough places” situations: the advertisements are filtered, the outlets are squeezed out, the products are replaced, the customers are discarded, Did not show enough “loyalty.” Took the process upside down to try Japan's Toyota and created a “back-flow” mode of production. As soon as they started the reverse process of producing a car, they proceeded from the last process. This