《大风车》栏目照在电视集团化、频道专业化、传播分众化的今天,品牌经营无疑已经成为提升媒体形象,增强媒体竞争力的一项重大策略。对消费者来说,品牌是优质的标志,是货真价实的代名词,购买和使用品牌产品能够达到功能和心理的满足:对企业来说,品牌是一种资产,它不仅具有货币 According to the column of “Windy Windmill”, in today’s television group, channel specialization and dissemination, brand management undoubtedly has become a major strategy to enhance the media image and enhance the competitiveness of the media. For consumers, the brand is a symbol of quality, is synonymous with genuine, purchase and use of branded products to achieve the functional and psychological satisfaction: For businesses, the brand is an asset, it not only has the currency