公共关系作为一种新型的管理方法与艺术,在组织管理中发挥着独特而重要的作用。它是现代组织管理的一个重要组成部分,是组织管理系统中的一个子系统。“公共关系管理”作为一个完整的概念,目前学术界还很少有人明确提出来,在少数几位中外学者的著作中,对公共关系管理的论述也不尽相同,概括地说,对此大致有狭义和广义两种观点。从狭义的角度来讲,国内学者廖为建教授认为:“公共关系管理即根据公共关系工作的内在联系和规律,按照一定的公共关系模式,设计、组织、控制公共关系的实际过程,使公共关 As a new management method and art, public relations plays a unique and important role in organizational management. It is an important part of modern organization and management and a subsystem in the organization and management system. As a complete concept, “public relations management” is rarely mentioned in academic circles at present. In a handful of writings by Chinese and foreign scholars, the discussion on public relations management is not the same. In a nutshell, There are narrow and broad views. In a narrow sense, Professor Liao Weijian, a domestic scholar, holds the view that "public relations management refers to the actual process of designing, organizing and controlling public relations according to the inherent relations and laws of public relations and public relations,