近一两年国内眼镜市场十分活跃,眼镜生意越做越红火。无论国有、集体还是私营的眼镜店,营业额迅速增加,利润也较为可观。因此,在京、津、沪等大城市,眼镜营销业发展很快,几乎每天有一家新店开张。原北京某眼镜厂一名职工,前年与别人合伙在朝阳区呼家楼附近开了一个“雪亮”眼镜店,由于效益好,又在每个城区开了分店。不少人说“这几年经营眼镜可赶上了难得的好时候。” 眼镜巾场活跃的原因是多方面的: 一是需求迅猛增加。人们戴眼镜的动机,从单纯为弥补视力缺陷,发展到为美容、为服装配套等。年轻消费者讲究戴质量好、个性强的眼镜,一些年纪大的人也配戴平光镜,以遮盖面部皱纹。目前市场上眼镜品种繁多, In the past one or two years, the domestic optical market has been very active, and the optical business has become more and more prosperous. Regardless of state-owned, collective or private optical shops, the turnover has increased rapidly and the profits have been considerable. Therefore, in major cities such as Beijing, Tianjin and Shanghai, the eyewear marketing industry has developed rapidly and there is a new store opening almost every day. A former employee of a certain optical factory in Beijing opened a “Sleek” optical shop near Hujialou, Chaoyang District, in partnership with others in the previous year. Because of its good performance, he opened a branch in each city. Many people have said that “these glasses can be used in a few years to catch up with rare times.” There are many reasons for the active presence of eyewear: First, demand has increased rapidly. The motives of people wearing glasses have evolved from purely for the purpose of making up for vision defects, to the development of beauty and clothing. Young consumers pay attention to wearing good quality, strong personality glasses, some older people also wear flat mirrors to cover facial wrinkles. There are many types of glasses on the market today.