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民间艺术原本得以存显的村落文化语境,因受制于旅游消费文化逻辑的召唤,而逐渐嬗变为一个充满异域情调、不断辐射他者审美想象可能的文化消费空间。置身于这种新的文化消费语境中的民间艺术,一改其作为特定族群民俗生活样式的文化属性,以消费文化和娱乐文化的逻辑规则作为叙事策略,以景观化和舞台化的展演样式作为叙事方式,从而裂变为诉诸旅游文化消费需求的景观展演样式,成为一种崭新形态的消费文本,传统民间艺术由此而得到崭新形式的呈现。
The cultural context of the village, which originally existed in folk art, gradually evolved into a cultural consumption space full of exotic sentiments and radiating the aesthetic imagination of others as it was subject to the call of cultural logic of tourism consumption. Exposure to folk art in this new context of cultural consumption changes its cultural identity as a folk custom of a particular ethnic group, uses the logic rules of consumer culture and entertainment culture as narrative strategies, and takes landscape and stage performances As a narrative way, it fissures into a style of landscape show resorting to the consumption needs of tourist culture, becoming a new form of consumer text. As a result, traditional folk art is presented in a completely new form.