随着网络经济的发展,互联网和计算机的日益普及,网络营销已经被广大企业所认可并得到了应用,网络营销已经成为整个企业销售活动的重要组成部分。然绝大多数企业并不能真正的用好网络营销,不能有效的发挥网络营销对企业的发展所能创造的变革。本文将尝试从操作层面来对企业开展网络营销进行研究。本文并非泛泛而论,实际可操作性将是本文的一大亮点。 With the development of network economy, the increasing popularity of the Internet and computers, network marketing has been recognized by the majority of enterprises and has been applied, Internet marketing has become an important part of the entire business sales activities. However, the vast majority of enterprises do not really make good use of network marketing, network marketing can not effectively play on the development of enterprises can create changes. This article will try to conduct an enterprise-level marketing research on the Internet. This article is not general terms, the actual operability will be a highlight of this article.