很多广告新人,敢想、敢说、也敢做,对于广告这个时时需要创新的行业来说,这些品质正是从业人员所需要的,也是新人的优势所在。但也正因为如此,很多新人往往过度自信,容易犯理想主义的毛病。广告,其实是一个非常讲求实际的行业,它并不像我们广大广告学子想象中自由,“艺术。你的创作会受到各种各样因素的制约,所以,你的自由只能是在被外界压缩的空间下进行,而我们新人往往缺少这方面的认识。进入一个需要实战的环境,可心里面想的还是学校那些理论层面的东西,新人在操作项目最容易犯的错误就是“想当然”:不愿或不善于同客 Many advertisers, dare to think, dare to say, but also dare to do, for advertising this time need to innovate in the industry, these qualities is what practitioners need, but also the advantages of newcomers. But also because of this, many newcomers often overconfidence, easy to commit the mistakes of idealism. Advertising, in fact, is a very practical industry, it is not like our vast majority of advertising students imagine freedom. “Your creation will be subject to a variety of factors, so your freedom can only be outside Compressed under the space, and we are often new lack of awareness of this area.When entering a need to combat the environment, but the heart is still thinking about those theoretical aspects of the school, the most likely mistake for newcomers in the operation of the project is ”taken for granted": Unwilling or not good at the same passenger