【引言】5月18日,就是汶川8级大地震以来的第六天,《销售与市场》的陈思廷编辑打来问候电话,顺便问我是否写点有关地震的东西,我说“没有”。因为,这些天充斥在我周围的全是断壁残垣、血肉模糊的景象,就在接电话的片刻,身边还不时有救护车的呼啸和直升机的轰鸣,哪里还有什么言语?但他告诉我:“还是写点吧,让我们知道面对天灾,灾区的营销人是怎么行动的?” 【Introduction】 On May 18, the sixth day since the Wenchuan M8 earthquake, the editor of Sales & Marketing, Chen Si-ting, called and asked whether I would write something about earthquakes. I said, “No ”. Because these days are full of mere ruins, fleshy and fuzzy scenes all around me, just a few moments after the call, there was a roar of ambulances and a helicopter roar from time to time, but where else? But he told I: “Or write about it, let us know in the face of natural disasters, disaster area marketing is how to act?”