本文为《经济观察报》副总经理李清飞在“光线杯”复旦大学新闻学院第二届研究生学术年会上的演讲。近几年来,《经济观察报》在报业市场上异军突起,虽然它成功与否还有待时间的检验,但它在发行上的一些理念、策略,的确不乏创新之处。对于编辑工作来说,来自市场一线的实战经验无疑能激发更多的营销新思路。 This article is “Economic Observer” Li Qingfei, deputy general manager in the “Light Cup” Fudan University School of Journalism second annual academic speech. In recent years, the “Economic Observer” has emerged as a sudden emergence in the newspaper market. Although its success or failure remains to be examined by time, some of its ideas and tactics in the issuance are indeed innovative. For editorial work, real-world experience from the market will undoubtedly stimulate more marketing ideas.