现代科技和信息化高度发展给纸质图书带来空前挑战,面对新的竞争环境、竞争主体、竞争格局,出版企业需要以“市场化、集约化、专业化”突破增长方式,推动传统业务稳健增长;以“数字化、资本化、产业化”创新经营模式,为企业实现跨越传统、发现盈利模式和获得增长空间。 The rapid development of modern science and technology and information technology has brought unprecedented challenges to paper-based books. In the face of new competitive environment, competitive subject and competitive landscape, publishing companies need to break through the mode of growth with “market-oriented, intensive and specialized” The steady growth of the traditional business; “digital, capitalization, industrialization,” innovative business model for enterprises to achieve across the traditional, to find profitable models and access to growth.