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开展实务性强且具有一定参与性的案例形式教学,不仅有助于提高学生理论联系实际的能力,同时也成为中职市场营销类教学常用的模式。本文将联系本人在中职院校的教学经历,分析市场营销类课程中是否应当使用案例教学,如何进行组织和实施,并讨论在中职院校市场营销类教学中案例教学方法的运用。
Carrying out practical and participatory case-based teaching not only helps to improve the students’ abilities of combining theory with practice, but also becomes a commonly used model of secondary vocational education in marketing. This article will contact my teaching experience in secondary vocational schools, analyze whether the marketing course should use case teaching, how to organize and implement it, and discuss the application of case teaching method in marketing teaching in secondary vocational school.