“如何做好报纸排期”是一个牵涉到专业预测及分析的问题,因为报纸的排期永远是在结果产生之前完成的。在做媒体排期时,不但要对产品属性、产品推广计划、产品的目标消费群有深刻了解,还要对国内报纸现状有整体的认识,找到最佳契合点。要做到用最少的费用达到最佳的宣传效果,以下几点缺一不可。确立目标消费群,通过专业分析软件,达到“有效购买” 首先必须充分了解产品的属性、定位、产品的目标市场、目标消费群、竞争品牌的投放策略等一系列情况。通过“实力媒体”CMMS、CNRS等报纸阅读率调研分析软件的交叉分析,可以清楚地知道在一个特定市场,使用(或潜在使用)该产品消费者的年龄结构、消费习惯,该产品对消费者最大的吸引力在哪里。如可口可乐,它的消费群体是年轻人,消费习惯是追求一饮而尽的舒爽感受,最大的吸引力 How to do a good job of newspaper posting is a question that involves professional forecasting and analysis because the newspaper is always scheduled to be completed before the results are produced. In the media when the schedule, not only on product attributes, product promotion programs, products, targeted consumer base have a deep understanding, but also on the status of domestic newspapers have an overall understanding of the best fit point. To achieve the best publicity with the least cost, the following points are indispensable. To establish a target consumer group, through professional analysis software to achieve “effective purchase ” First of all we must fully understand the product attributes, positioning, the product’s target market, the target consumer group, competitive brand delivery strategy and a series of circumstances. Through cross-analysis of newspaper reading rate research and analysis software such as CMMS and CNRS, we can clearly know the age structure and spending habits of consumers using (or potentially using) the product in a particular market, Where is the biggest attraction for consumers? Such as Coca-Cola, its consumer groups are young people, spending habits is the pursuit of a refreshing feeling, the greatest attraction