论文部分内容阅读
当前,国内西餐业的推广工作在一定程度上取得了成功。在街上随意向路人发问:“您知道什么是西餐吗?”我想大多数的人都可以说出“沙拉”、“牛排”等西餐专用名词,但是你要是再追问一句“您吃过哪些西餐?”我想绝大数人就会告诉你:“汉堡包,菜丝沙拉很明显,真正的西餐菜肴在生活中还和大众消费人群有一定距离,真正为大众理所当然接受的是西式快餐。为什么快餐可以在短短的十数年间,就可以得到认可?又为什么历史悠久又各有特色的各国风味菜肴又仅停留在只为人知不为人熟的地步上呢?我们先由快餐业的传入谈起吧!一、快餐业的传入和发展在八十年代中期,首都北京最繁化地带之一——前门,出现了一家窗明几净、让人一下可以看到里面的店铺——”肯德基“。开始人们甚至不知道它的经营范围,在一段时间里,涉足其间的是老外、白领和接受外来文化较早的人群。渐渐地人们开始知道”肯德基“。真正让它在人们心中留下深刻印象的是一件可以说在当时不为人们所理解的事。肯德基规定:”所有已生产出的成品,如果二
At present, the promotion of western food industry has achieved some success. In the street at random questions to pedestrians: “Do you know what is western food?” “I think most people can say” salad “, ” steak “and other Western nouns, but if you ask ”I think the vast majority will tell you: “ hamburger, cauliflower salad is clear, the real Western dishes in life and the mass consumer groups have a certain distance, really What the public of course accepts is Western-style fast food.Why fast food can be recognized in a matter of ten years? And why has the long history of different nationalities and their unique dishes remain at what they know as unfamiliar? We start with the introduction of the fast food industry! One, the introduction of fast food industry and development In the mid-eighties, the capital of Beijing one of the most extensive strip - the front door, there is a window a few clean, people can see To the inside of the store - ”KFC.“ People began to not even know its business scope, for a period of time, set foot in the foreigners, white-collar workers and foreign cultures to accept the earlier crowd. Gradually people began to know KFC. ”Really let Impressed in people’s minds is not something to be said at the time for people to understand something KFC states: "all produce the finished product, if the two