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阐述了目前国内煤炭市场形势和面临的严峻挑战,并从网络“微动力”的快速发展中分析出传统煤炭营销可拓展的微营销模式,并提出相应的营销策略。
The current domestic coal market situation and the severe challenges it faces are expounded and the micro-marketing model of the traditional coal marketing expands is analyzed from the rapid development of the network “Micro Power ” and corresponding marketing strategies are put forward.