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送优惠券、降价、打折、特价、买一送n、抽奖、免费试用……在这个信息纷繁的市场经济时代,各种早巳司空见惯的促销战铺天盖地的席卷而来。据权威部门统计,在国内消费型企业的所有营销开支中,促销所占的比例已经达到75％以上,而且,虽然企业的促销开支已经居高不下,但是促销费用的年增长率却仍然高达12％,而同期公关费用的增长率却仅为7％。原因何在?
Send coupons, price cuts, discounts, specials, buy one get n, sweepstakes, free trial ... ... In this era of information-rich market economy, all kinds of early-sales promotions have long been overwhelming swept over. According to authoritative statistics, among all the marketing expenses of domestic consumption-oriented enterprises, the proportion of promotion has reached more than 75%. And although the promotion expenses of enterprises are already high, the annual growth rate of promotion expenses is still as high as 12% %, While the growth rate of PR costs over the same period was only 7%. What is the reason?